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St. Mary's University Institutional Repository
Browsing by Subject Beer, brand preference, product quality, price, promotion, distribution, reference group influence and emotional benefit.
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
Jun-2021
FACTORS AFFECTING CONSUMERS BRAND PREFERENCE OF BEER : INSELECTED GROCERIES & HOTELS IN LIDETA AND KIRKOS SUB CITIES
Tefera, Hermela
