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st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Browsing by Subject Marketing Strategy, Service marketing Strategy, Product, Price, Promotion, Place, Process, People, and Physical evidence, Micro and Small Enterprises, Sales Performance.

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Issue DateTitleAuthor(s)
Jun-2020THE EFFECT OF MARKETING STRATEGY ON MICRO AND SMALL ENTERPRISES SALES PERFORMANCE: EVIDENCE FROM SERVICE SECTOR IN ADDIS ABABA, IN THE CASE OF KIRKOS SUBCITYHAILEMARIAM, SEBLE