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St. Mary's University Institutional Repository
Browsing by Subject consumer purchase decision, Influence discount, skimming, competitive, Premium, Multiple unit price and consumer purchase decision.
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
Jun-2020
THE INFLUENCE OF PRICING STRATEGIES ON CONSUMER PURCHASE DECISIONPARTICULARLY A CASE STUDY OF DUKEM NIGER SEED OIL IN ADDIS ABABA
ASMAMAW, EMEBET