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St. Mary's University Institutional Repository
Browsing by Subject Advertisement, Characteristics of the advertisements, Source of advertising media, Celebrity Endorsement, and brand preference.
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
May-2022
ASSESMENT OF ADVERTISEMENT PRACTICE ON CONSUMERS CAR BRAND PREFERENCE: THE CASE OF AUTOMOBILE CAR SECTORS IN ADDIS ABABA
AMSALU, MAHDER
