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St. Mary's University Institutional Repository
Browsing by Subject Advertisement, Purchase decision, celebrity advertisement, media selection, message design, timing of advertisement and frequency of advertisement.
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Showing results 1 to 1 of 1
Issue Date
Title
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Jun-2020
THE EFFECT OF ADVERTISEMENT ON CONSUMERS PURCHASE DECISION –THE CASE OF SOAP AND DETERGENT PRODUCT IN ADDIS ABABA
AMBELU, LEMLEM
