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St. Mary's University Institutional Repository
Browsing by Subject Consumer Buying Behavior, Consumer Purchase Intention, Electronic Word of Mouth, Social Media Marketing, Interactivity.
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Showing results 1 to 1 of 1
Issue Date
Title
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Jun-2021
THE EFFECTS OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION: THE CASE OF REAL ESTATE COMPANIES, ADDIS ABABA
TSEGAYE, HANAN
