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St. Mary's University Institutional Repository
Browsing by Subject Integrated Marketing Communication, Advertising, Sales Promotion, Direct Marketing, Personal Selling, Performance
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
May-2021
THE EFFECTS OF INTEGRATING MARKETING COMMUNICATION ON PERFORMANCE OF HOTEL IN ETHIOPIA- THE CASE OF SELECTED HOTELS IN ADDIS ABABA
BEZABIH, YONAS
