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St. Mary's University Institutional Repository
Browsing by Subject Promotional Mix, Brand Image, Physician Prescription Behavior, Pharmaceutical Promotion, Private General Hospital
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
Jul-2021
THE EFFECTS OF PROMOTIONAL MIX ON PHYSICIAN PRESCRIPTION BEHAVIOR MEDIATED BY BRAND IMAGE IN THE CASE OF PRIVATE GENERAL HOSPITALS, ADDIS ABABA
YIMER, BETSELOT
