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St. Mary's University Institutional Repository
Browsing by Subject Promotional mix, Advertising, Sales Promotion, Personal Selling, social media, Brand Preference, Origin Natural Mineral Water
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
May-2022
THE EFFECT OF PROMOTIONAL MIX ELEMENTS ON BRAND PREFERENCE: THE CASE OF ORIGIN MINERAL WATER COMPANY
Mulugeta, Leul
