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st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Browsing by Subject brand identity, brand personality, brand association, brand behavior and attitude, brand competence and benefit, community brand perception.

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Issue DateTitleAuthor(s)
Jun-2020THE EFFECTS OF BRAND IMAGE ON CUSTOMER BRAND PERCEPTION: STEELY R. M. I. PVT. LTD. COMPANYMoges, Getu