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St. Mary's University Institutional Repository
Browsing by Subject customer buying decision, social media advertising, creative characteristics, emotional appeal, attention grabbing details, celebrity endorsement
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
May-2022
THE IMPACT OF SOCIAL MEDIA ADVERTISING ON CUSTOMER BUYING DECISION IN CASE OF BREWERY CAMPANIES IN ETHIOPIA
TSEGAYE, HILINA
