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St. Mary's University Institutional Repository
Browsing by Subject customer-based brand equity, brand equity, brand awareness, brand associations, perceived quality, brand loyalty
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2020
Factors Affecting Customer Based Brand Equity of Locally Produced Shoes Products-the Case of Kangaroo Shoes
Tekesteberhan, Hailemelekot
;
Aynadis, Zemenu
