DSpace Collection:http://hdl.handle.net/123456789/25362024-03-29T11:59:35Z2024-03-29T11:59:35ZFactors Affecting Consumers’ Buying Decisions of Medicines of Different Country Origin: In Particular Reference to Addis AbabaNasir, Sekinahttp://hdl.handle.net/123456789/26012016-12-31T06:27:46Z2014-07-01T00:00:00ZTitle: Factors Affecting Consumers’ Buying Decisions of Medicines of Different Country Origin: In Particular Reference to Addis Ababa
Authors: Nasir, Sekina
Abstract: This study is conducted to assess the factors affecting consumer buying
decision of medicines of different country origins. The study used
convenience sampling method to select 177 pharmacies located in the four
sub-cities of Addis Ababa and distributed a total of 200 questioners to
consumers’ who visited the selected pharmacies during the data collection
period. According to the result educational level and age does not have
significant association in selecting specific country medicine. However,
income has an impact on the selection of specific country medicine. Price
and COO of the medicine have an impact on purchasing decision of
consumers. According to this study consumers’ consider the COO of the
medicine during purchasing process and majority of them select a specific
country medicine. Mostly they prefer the drug from developed countries and
are willing to pay more for drugs produced in the developed countries due to
the perception that drugs from developed countries have high quality and
are more effective than similar drugs from developing countries. This is also
supported by the finding of less flexibility to switch to cheap alternative
medicines from different COO. However, most of them agree that drugs from
different country has similar side effect. Generally an extensive educational
program and awareness creation is required regarding the similarity of
generic drugs from different countries with respect to their effectiveness,
safety and quality of the drugs.2014-07-01T00:00:00ZAn Assessment of Consumers’ Attitude and Perception towards Domestic DrugsWorku, Redwanhttp://hdl.handle.net/123456789/26002016-12-31T06:24:14Z2014-07-01T00:00:00ZTitle: An Assessment of Consumers’ Attitude and Perception towards Domestic Drugs
Authors: Worku, Redwan
Abstract: This study is conducted to assess consumers’ attitude and perception
towards domestic origin drugs. The study used simple random and quota
sampling technique to select 5 community pharmacies and 197 consumers.
The study used a descriptive research method to analyze the data collected
through questioner and interview from sample respondents. The findings of
the research portray that majority of the consumers have no affordability
problem regarding to domestic drugs but hold attitudes of locally produced
drugs are designed only for poor and were not comfortable to use
domestically produced drugs due to their perception of compromised quality,
lack of effectiveness, and more side effect for domestic drugs. In addition,
significant numbers of respondents relate prices increase with effectiveness
of the drug. Generally, consumers have negative attitude regarding to the
effectiveness, price and quality of domestically produced drugs. So effort
should be done by the owners of all domestic drug producing companies to
build their brand in minds of consumers.2014-07-01T00:00:00ZAn Assessment of Public Relation: the Case of Buna International BankMakonnen, Mikiashttp://hdl.handle.net/123456789/25982016-12-31T06:21:39Z2014-07-01T00:00:00ZTitle: An Assessment of Public Relation: the Case of Buna International Bank
Authors: Makonnen, Mikias
Abstract: Creating proper public relation is one of the vital factors that determine
the competitiveness of a specific organization. In this regard, the study
assesses the Public Relation of Buna International bank. The study
collected data using open and closed ended questionnaire and interview
from sample respondents which were selected using convenient
sampling technique and the collected data were analyzed using
descriptive data analysis method. According to the research finding the
image that the company has in the mind of customers is high and its effort in
maintaining this image is effective, its public relation practice in comparison
with competitors is high and also the public relation acceptance. Whereas
compliant handling mechanism of the company is low moreover its
participation in social activity insufficient. So the company has to work hard
in creating common understanding with the public by taking comment,
grievance and corrective action and engage in more social activities that it
currently does.2014-07-01T00:00:00ZAn Assessment of Conflict Management Practice at St. Mary’s UniversityBazezew, Maruhttp://hdl.handle.net/123456789/25972016-12-31T06:19:31Z2014-07-01T00:00:00ZTitle: An Assessment of Conflict Management Practice at St. Mary’s University
Authors: Bazezew, Maru
Abstract: The purpose of this research is to assess conflict management practice of St.
Mary’s University. In order to conduct the study the researcher used simple
random and judgmental sampling technique for selecting 184 employees and
the management, the faculty heads and members of the discipline committee
respectively. Questionnaire and interview were used as methods of data
collection and the reviews of the revised discipline manual, documents of exit
interview and decisions of the discipline committee as a secondary data. The
study used descriptive research design for the purpose of analyzing and
interpreting the data. As a result, the major findings of the research are as
follows, the dominant type of conflict that prevail at SMU is job related
conflict and the main source of work related conflict at SMU is shortage of
resources. The major conflict management style used by SMU is
compromising and the frequently used alternative conflict management
system is using disciplinary committee. The commitment of the top
management in resolving or managing workplace conflict is average or
moderate. In order to manage conflict properly, the management should be
equipped with techniques or styles of conflict management besides that the
management must encourage optimal resource utilization to the extent
possible in order to avoid work related conflicts.2014-07-01T00:00:00Z