http://hdl.handle.net/123456789/2536 2026-04-03T22:33:02Z http://hdl.handle.net/123456789/2601 Title: Factors Affecting Consumers’ Buying Decisions of Medicines of Different Country Origin: In Particular Reference to Addis Ababa Authors: Nasir, Sekina Abstract: This study is conducted to assess the factors affecting consumer buying decision of medicines of different country origins. The study used convenience sampling method to select 177 pharmacies located in the four sub-cities of Addis Ababa and distributed a total of 200 questioners to consumers’ who visited the selected pharmacies during the data collection period. According to the result educational level and age does not have significant association in selecting specific country medicine. However, income has an impact on the selection of specific country medicine. Price and COO of the medicine have an impact on purchasing decision of consumers. According to this study consumers’ consider the COO of the medicine during purchasing process and majority of them select a specific country medicine. Mostly they prefer the drug from developed countries and are willing to pay more for drugs produced in the developed countries due to the perception that drugs from developed countries have high quality and are more effective than similar drugs from developing countries. This is also supported by the finding of less flexibility to switch to cheap alternative medicines from different COO. However, most of them agree that drugs from different country has similar side effect. Generally an extensive educational program and awareness creation is required regarding the similarity of generic drugs from different countries with respect to their effectiveness, safety and quality of the drugs. 2014-07-01T00:00:00Z http://hdl.handle.net/123456789/2600 Title: An Assessment of Consumers’ Attitude and Perception towards Domestic Drugs Authors: Worku, Redwan Abstract: This study is conducted to assess consumers’ attitude and perception towards domestic origin drugs. The study used simple random and quota sampling technique to select 5 community pharmacies and 197 consumers. The study used a descriptive research method to analyze the data collected through questioner and interview from sample respondents. The findings of the research portray that majority of the consumers have no affordability problem regarding to domestic drugs but hold attitudes of locally produced drugs are designed only for poor and were not comfortable to use domestically produced drugs due to their perception of compromised quality, lack of effectiveness, and more side effect for domestic drugs. In addition, significant numbers of respondents relate prices increase with effectiveness of the drug. Generally, consumers have negative attitude regarding to the effectiveness, price and quality of domestically produced drugs. So effort should be done by the owners of all domestic drug producing companies to build their brand in minds of consumers. 2014-07-01T00:00:00Z http://hdl.handle.net/123456789/2598 Title: An Assessment of Public Relation: the Case of Buna International Bank Authors: Makonnen, Mikias Abstract: Creating proper public relation is one of the vital factors that determine the competitiveness of a specific organization. In this regard, the study assesses the Public Relation of Buna International bank. The study collected data using open and closed ended questionnaire and interview from sample respondents which were selected using convenient sampling technique and the collected data were analyzed using descriptive data analysis method. According to the research finding the image that the company has in the mind of customers is high and its effort in maintaining this image is effective, its public relation practice in comparison with competitors is high and also the public relation acceptance. Whereas compliant handling mechanism of the company is low moreover its participation in social activity insufficient. So the company has to work hard in creating common understanding with the public by taking comment, grievance and corrective action and engage in more social activities that it currently does. 2014-07-01T00:00:00Z http://hdl.handle.net/123456789/2597 Title: An Assessment of Conflict Management Practice at St. Mary’s University Authors: Bazezew, Maru Abstract: The purpose of this research is to assess conflict management practice of St. Mary’s University. In order to conduct the study the researcher used simple random and judgmental sampling technique for selecting 184 employees and the management, the faculty heads and members of the discipline committee respectively. Questionnaire and interview were used as methods of data collection and the reviews of the revised discipline manual, documents of exit interview and decisions of the discipline committee as a secondary data. The study used descriptive research design for the purpose of analyzing and interpreting the data. As a result, the major findings of the research are as follows, the dominant type of conflict that prevail at SMU is job related conflict and the main source of work related conflict at SMU is shortage of resources. The major conflict management style used by SMU is compromising and the frequently used alternative conflict management system is using disciplinary committee. The commitment of the top management in resolving or managing workplace conflict is average or moderate. In order to manage conflict properly, the management should be equipped with techniques or styles of conflict management besides that the management must encourage optimal resource utilization to the extent possible in order to avoid work related conflicts. 2014-07-01T00:00:00Z