http://hdl.handle.net/123456789/73 2026-04-10T01:08:34Z http://hdl.handle.net/123456789/8671 Title: THE EFFECT OF SUPPLY CHAIN MANAGEMENT ON CUSTOMER SATISFACTION: THE CASE OF HEINEKEN BREWERY S.C Authors: GIDI, TAGES Abstract: The primary objective of this study was to analyze the effect of supply chain management on customer satisfaction, focusing on Heineken Brewery S.C. The research examined the extent to which supply chain management aligns with customer satisfaction. An explanatory research design and a quantitative approach were employed. Data were collected through questionnaires, and findings were presented using descriptive and inferential analyses. The results indicate that supplier integration, customer integration, internal integration, information sharing, and logistics have a positive impact on customer satisfaction. The study highlights that improvements in these supply chain dimensions contribute significantly to enhancing customer experience. Based on the findings, the researcher suggests that Heineken Brewery should emphasize supply chain management strategies to further enhance customer satisfaction. 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/8670 Title: IMPACT OF COMPENSATION ON EMPLOYEE JOB SATISFACTION IN THE CASE OF BANK OF ABYSSINIA CENTRAL ADDIS DISTRICT Authors: GELANA, SORI Abstract: This research was sought to examine the factors determining employee job satisfaction at the Bank of Abyssinia. The purpose of this study was to identify and analyze the key elements that influence job satisfaction among employees within this financial institution. The research was focus on understanding both intrinsic and extrinsic factors that impact employee contentment and overall job performance. The primary objectives of the study are: identifying the critical factors affecting job satisfaction at the Bank of Abyssinia, assessing the relative impact of these factors on employees' satisfaction levels, and developing actionable recommendations to enhance job satisfaction based on the findings. To achieve these objectives, a mixed-methods approach was employed. Quantitative data was collected through structured surveys distributed to a representative sample of employees, addressing factors such as compensation, work environment, career development opportunities, and promotion opportunity. Complementary qualitative data was gathered through semi-structured interviews to capture deeper insights into employees' personal experiences and perceptions. The study was used statistical techniques to analyze survey data and thematic analysis for interview data. The finding also reveals the existence of moderate level of promotion in the Bank of Abyssinia central Addis District. The data collected through distributing questionnaire were analyzed using correlation and regression analysis by applying SPSS version 25. The study concludes that fair compensation and career development opportunities are crucial for enhancing employee morale, commitment, and productivity. Based on the findings, the study recommends that the Bank of Abyssinia regularly review and update its compensation structure to ensure it remains competitive and aligns with employee expectations. Additionally, the bank should focus on improving working conditions, offering recognition programs, and providing clear career progression paths to enhance job satisfaction and employee retention. These measures are expected to foster a motivated and engaged workforce, ultimately contributing to the bank's long-term success. 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/8669 Title: THE EFFECT OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE IN THE CASE OF AWASH BANK S.C HEADQUARTERS Authors: SOLOMON, SOLIANA Abstract: Effective leadership is crucial for enhancing employee performance in organizations. This study investigates the impact of various leadership styles on employee performance at Awash Bank S.C The primary objective of the study was to analyze how different leadership approachesspecifically Participative, transformational, transactional, and laissez-faire, servant, and process leadership affect employee productivity and engagement. To achieve this, this researcher employed a quantitative research design using a convenience sampling from the 622 of study population distributing a total of243 questionnaires to employees of different departments in Awash Bank headquarters located in Addis Ababa Mexico. Out of these, 235 completed questionnaires were returned, yielding a high response rate of 96.7%.The analysis utilize both descriptive and infernal statistical to evaluate the relationship between leadership style and employee performance. The findings reveal that transformational leadership had the most significant positive impact on employee performance, followed closely by participative and transactional leadership style. This study underscores the importance of adopting leadership practices to enhance organizational effectiveness and employee satisfaction. Also explores the organizational culture of the company and how important leadership is included. By identifying the leadership style that most positively affect performance, this research provides valuable insights for management at Awash Bank S.C and contributed to the boarder literature on leadership in the banking sector. 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/8668 Title: MARKETING CHALLENGS AND STRATEGIES FOR NEW ENTRANTS IN THE BANKING SECTOR (STUDY ON AHADU BANK) Authors: SEID, ROZA Abstract: This study explores the marketing strategies of Ahadu Bank and their impact on customer engagement and satisfaction in the Ethiopian banking sector. The primary objectives were to identify key marketing challenges, assess the bank’s differentiation strategies, analyze the influence of resource limitations, and evaluate the role of digital banking and customer feedback in shaping marketing initiatives. The study also examined the effects of external factors, such as economic instability and competition, on the bank's marketing performance. A mixed-methods approach was employed, combining quantitative data collected through structured questionnaires with qualitative insights from interviews conducted with key stakeholders, including managers and marketing professionals at Ahadu Bank. The research focused on the bank’s operations in Addis Ababa and covered a two-year period from 2022 to 2024. The findings revealed that Ahadu Bank faces significant marketing challenges, including budget constraints, limited branch expansion, and regulatory pressures. Despite these obstacles, the bank has effectively leveraged digital banking innovations, such as self-onboarding and partnerships with Telebirr, to enhance customer acquisition and engagement. Customer feedback emerged as a critical component of the bank’s marketing strategy, guiding service improvements and campaign adjustments. The study concluded that while Ahadu Bank has successfully differentiated itself through inclusivity and innovation, further investments in digital marketing, data analytics, and branch expansion are necessary to sustain its competitive edge. Recommendations include enhancing digital engagement, expanding financial inclusion programs, leveraging customer feedback systems, and adapting to regulatory and economic changes. These steps will strengthen Ahadu Bank’s position in the competitive Ethiopian banking sector. 2025-01-01T00:00:00Z