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THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMERS PURCHASES DECISION FOR TEXTILE PRODUCTS: THE CASE OF KANORIA AFRICA TEXTILE IN ADDIS ABABA.

Wed, 01 Jan 2025 00:00:00 GMT

Title: THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMERS PURCHASES DECISION FOR TEXTILE PRODUCTS: THE CASE OF KANORIA AFRICA TEXTILE IN ADDIS ABABA. Authors: GIRMA, MEAZA Abstract: This study investigates the effect of sales promotion strategies on consumer purchase decisions in the textile industry, focusing on Kanoria Africa Textile (KAT) PLC in Addis Ababa, Ethiopia. Employing a quantitative research design and explanatory approach, the research examined the effects of six promotional strategies: product bundling, discounts, advertising, limited-time offers, buy-one-get-one-free (BOGO) deals, and influencer marketing. Data were collected through structured questionnaires distributed to a sample of 97 KAT customers, with a high response rate of 98%. Findings highlight the significant role of these strategies in shaping customer behavior, with specific emphasis on the effectiveness of BOGO offers and limited-time discounts in driving immediate purchases. Statistical analysis, including regression and correlation techniques, revealed that all advertisement, BOGO, influencer marketing, and limited time offer positively influence consumer decision-making, albeit with varying degrees of impact. The study underscores the importance of tailored promotional mixes to align with evolving consumer preferences and recommends strategic enhancements in promotional practices for improved business performance. This research contributes to the limited body of literature on sales promotion in Ethiopia’s textile sector, offering actionable insights for practitioners and policymakers.

EXPLORING THE INTERSECTION OF BUSINESS MANAGEMENT STRATEGIES FOR SUSTAINABLE ORGANIZATION GROWTH: IN THE CASE OF O’CLOCK GENERAL TRADING PLC

Thu, 01 May 2025 00:00:00 GMT

Title: EXPLORING THE INTERSECTION OF BUSINESS MANAGEMENT STRATEGIES FOR SUSTAINABLE ORGANIZATION GROWTH: IN THE CASE OF O’CLOCK GENERAL TRADING PLC Authors: MULUGETA, LEMLEM Abstract: The main objective of this study was to Exploring the Intersection of Business Management Strategies for Sustainable Organization Growth: In the case of O’clock General Trading PLC. The researcher used the behavioral components of Business Management the researcher was used descriptive and explanatory research design to meet the research objectives. The researcher was used purposive and stratified random sampling techniques method to get representative sample from the populations. The researcher collected data from O’clock General Trading PLC through structured questionnaire to assess employees’ level of agreement regarding Sustainable Organization Growth in their respective company. A total of 175 questionnaires were distributed to collect data and out of the total 170 questionnaires were returned. The collected data was analyzed using statistical package for social science (SPSS) version 26.The descriptive statistics (mean, standard deviation) and inferential statistics (correlation and regression) were used to described demographic facts, to test hypothesis and to answer research questions. Based on the finding Coefficient of Determination 76.5% of the variation in Sustainable Organization Growth is explained by the four predictors the statistical results revealed that Business Management Strategies, represented by four key behavioral components, have a positive and significant impact on Sustainable Organizational Growth. Based on these findings, the researcher recommends that O’clock General Trading PLC should prioritize and focus on the Business Management Strategies dimension which Marketing and Sales and Human Resource Management, as it has the strongest influence on achieving sustainable growth for the organization. Emphasizing these strategies will be critical for ensuring the company's long-term success and competitive advantage.

ASSESSMENT OF RISK MANAGEMENT PRACTICE IN ETHIOPIAN COMMERCIAL BANKS

Sun, 01 Jun 2025 00:00:00 GMT

Title: ASSESSMENT OF RISK MANAGEMENT PRACTICE IN ETHIOPIAN COMMERCIAL BANKS Authors: TILAHUN, KIDIST Abstract: This study aimed to assess risk management practices in Ethiopian commercial banks, focusing on both financial risks namely credit, market, and liquidity risks and non-financial risks, including operational, strategic, and reputational risks. A descriptive research design was employed using both qualitative and quantitative approaches, with data collected from 275 respondents across 19 commercial banks using open- and close-ended questionnaires. Participants were purposively selected from departments related to risk management, credit, customer experience, marketing, and strategic planning. Data analysis utilized descriptive statistics mean, frequency, percentage, and standard deviation through SPSS, and results were presented in tables and graphs. Findings indicated that while Ethiopian banks have developed standardized procedures to manage financial risks, there remains a significant gap in addressing non-financial risks, particularly strategic and reputational risks, which are often overlooked in decision-making processes due to limited awareness and poor integration into institutional frameworks. The study recommends implementing a comprehensive risk management system that incorporates strategic and reputational risks into the core banking functions, aligning practices with international standards such as Basel III and ISO 31000, and encouraging the National Bank of Ethiopia to update its regulatory guidelines to include detailed provisions for nonfinancial risks

DETERMINANTS OF EMPLOYEES‟ TURN OVER INTENTION: A CASE DEVELOPMENT BANK OF ETHIOPIA (DBE) HEAD OFFICE

Tue, 01 Jul 2025 00:00:00 GMT

Title: DETERMINANTS OF EMPLOYEES‟ TURN OVER INTENTION: A CASE DEVELOPMENT BANK OF ETHIOPIA (DBE) HEAD OFFICE Authors: ATSBEHA, KIDAN Abstract: This study examines the determinants of employees' turnover intention at the Development Bank of Ethiopia (DBE) Head Office, focusing on four key factors: salary and benefits, job security, work environment, and career growth opportunities. Employee turnover remains a critical challenge for organizations, leading to increased costs, operational disruptions, and loss of institutional knowledge. Understanding the drivers of turnover intention is essential for developing effective retention strategies. Using a quantitative research design, data was collected from 185 employees through structured questionnaires. The study employed descriptive statistics, correlation analysis, and multiple regression to analyse the relationships between the independent variables (salary, job security, work environment, career growth) and the dependent variable (turnover intention). The findings revealed that all four factors significantly influence turnover intention, with salary and benefits showing the strongest correlation (r = 0.837, p < 0.01), followed by job security (r = 0.635, p < 0.01), work environment (r = 0.604, p < 0.01), and career growth (r = 0.406, p < 0.01). The regression model explained 76.8% of the variance in turnover intention (R² = 0.768), confirming the robustness of these predictors. The study aligns with Herzberg's Two-Factor Theory and Maslow's Hierarchy of Needs, emphasizing the importance of addressing both hygiene factors (salary, job security) and motivators (career growth) to reduce turnover. Practical recommendations include competitive compensation, transparent communication about job stability, fostering a supportive work environment, and creating clear career advancement pathways. This research contributes to the literature on employee retention in Ethiopia's banking sector and provides actionable insights for DBE and similar institutions. Future studies could explore additional variables or adopt longitudinal designs to assess the long-term impact of retention strategies.