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Journal of Business and Administrative Studies (JBAS)
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Issue Date
Title
Author(s)
Dec-2012
Assessment of ethnocentric behaviour of customers and their preference among domestic or international products
Aynadis, Zemenu
2020
Factors Affecting Customer Based Brand Equity of Locally Produced Shoes Products-the Case of Kangaroo Shoes
Tekesteberhan, Hailemelekot
;
Aynadis, Zemenu
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Author
1
Tekesteberhan, Hailemelekot
Subject
1
attitude and preference
1
customer-based brand equity, bran...
1
customers
1
domestic andinternational footwea...
1
Ethnocentrism
Date issued
1
2020
1
2012