DC Field | Value | Language |
dc.contributor.author | Tsegaye, Dejene | - |
dc.date.accessioned | 2016-06-28T08:09:23Z | - |
dc.date.available | 2016-06-28T08:09:23Z | - |
dc.date.issued | 2015-05 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/1720 | - |
dc.description.abstract | The product proliferation is constrained by the limited store space and requires therefore an
efficient decision making by the retailers about which products to offer and how to allocate the
scare resource of shelf space. Assortment and shelf space optimization is one of the most
important and difficult decisions that retailer managers have to face. Retail shelf management
means cost-efficiently matching retail operations with consumer demand. Retailers need to
match consumer demand with shelf supply by balancing variety (number of products), service
levels (number of items of a product), and optimizing demand and profit via carefully calibrated
prices. As a result the core strategic decisions a retailer must take involve assortment sizes
(listing), shelf space management (facing), replenishing and pricing. Competition for Shelf Space
means that the competition of each supplier of a retail store is competing for shelf space with all
other possible suppliers of the store. In a sense each item in a store competes with all other items
in the store for space. But the main competition any one item faces is that offered by other items
in the same product classification. In addressing the research questions the student researcher
considered the owner, manager and supervisor of the supermarket, minimarket and liquor shop
or the employee of those organizations who decide the shelf space location with respect to the
imported and local liquor product as respondents. Concerning the sample size, supermarkets,
Minimarket and liquor house available in Addis Ababa was considered. Convenience sampling
approach was used since their exact number and list of respondents is not available and this
helps to get accurate data in terms of time and space. | en_US |
dc.language.iso | en | en_US |
dc.publisher | St.Mary's University | en_US |
dc.subject | shelf space, | en_US |
dc.subject | shelf space competition, | en_US |
dc.subject | Origin,, | en_US |
dc.subject | packaging and packaging size of the product and product labeling. | en_US |
dc.title | SHELF SPACING COMPETITION ANALYSIS OF LOCAL & INTERNATIONAL LIQUOR BRANDS (THE CASE OF LIQUOR PRODUCTS) | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Business Administration
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