| Abstract: | The ultimate goal of any business establishment is to remain in business
profitably through production and sales of products or services. Marketing
strategy outlines the strategic directions and tactical plans that help companies
achieve overall business objectives including increasing revenue, growing
profits, reducing costs. A marketing strategy contains a number of important
decisions about product offering, pricing, communications, and distribution
channels. The main activity of a business company is to develop a marketing
strategy that can help to stay in business. The ultimate success or failure of a
company depends on its marketing strategy. Hence, Tamrin International
Trading PLC has to implement effective marketing strategy to achieve the
company’s objectives.
The study was conducted based on the quantitative research technique to
investigate the problem. In an effort to address the problem, both primary and
secondary data were used. The study mainly focuses on the marketing strategy
practices of the company with respect to marketing mixes (product, pricing,
promotion, and place (distribution)) strategy that constitute for marketing
strategy practices. The selections of the respondents were carried out by using
purposive sampling research method. To gather the data 25 questionnaires
were distributed to the employees of the organization, from these 24
questionnaires were properly filled. In analyzing the data quantitative data
analysis method was used.
The company’s marketing strategy is not effectively practiced by its employees,
managers and owners because of their inefficient performance, in promoting its
product, its low product quality, poor delivery system of the product
customers. |
