| Abstract: | The level of satisfaction of an individual or a group is a reflection of the degree to which
expectations, wants and needs, relative to a particular event or issue, are being fulfilled.
Satisfaction or the lack thereof, affects an individual or a group's willingness to support or
endorse people, ideas, institutions, services, or product. In recent years, business, industry, public
services, and governments have placed great emphasis on the satisfaction of those using their
services and products. They measure satisfaction, they try to raise its levels, and they anxiously
pursue their ideas to instill confidence and faith in those they serve. This study intends to explore
the attitude of the public towards private colleges. It is designed to measure the level of public
satisfaction with the education and training system in private colleges. It is exploratory in nature
and is intended to act as a springboard for future research. Structured questionnaires were used to
collect data. The data interpretation shows that the sample had somewhat mixed feelings
regarding private colleges. Although the majority of the sample still preferred public
colleges/universities to private ones, the margin of difference was not exaggerated. This may
indicate that the public is breaking away from the lifelong attachment with state-owned
institutions of higher learning. Private colleges are essential to diverse and independent
education. Thus, it is recommended that private colleges find themselves competitive enough to
get the support of the greater public. |
