| Abstract: | Tobacco smoking causes so much disease that it is estimated to kill
approximately half of its regular long time users. Since the devastating
health impacts from tobacco smoking were first widely identified in the
1950s, much focus has been on limiting its damaging impact upon society.
This has included various tobacco control efforts, such as changing policy,
regulation, and law. Social marketing works to help people change their
behaviors to become healthier or to improve society or the world in some
way. Hence, this study is done investigating a study on applicability of social
marketing in national tobacco enterprise (ETH) s.co. 150 respondents were
purposively selected using non-probability sampling technique from three
areas found in Kirkos Sub City. And questionnaire and interview were used
as primary data collection instruments. And then a descriptive analysis of it
was done. Quantitative data were also used to substantiate the study. The
results of the study revealed that the majority of the student smokers
(respondents) have no deep awareness about tobacco related harms, exposed
to different tobacco related effects, influenced by their friends to start
smoking. Furthermore, the content of cigarette is highly attractive, addictive,
toxic and palatable and also the price is cheap and highly available. Based
on the results of the findings conclusions were drawn and recommendations
were made. |
