An Assessment of Public Relation: the Case of Buna International Bank

Abstract

Creating proper public relation is one of the vital factors that determine the competitiveness of a specific organization. In this regard, the study assesses the Public Relation of Buna International bank. The study collected data using open and closed ended questionnaire and interview from sample respondents which were selected using convenient sampling technique and the collected data were analyzed using descriptive data analysis method. According to the research finding the image that the company has in the mind of customers is high and its effort in maintaining this image is effective, its public relation practice in comparison with competitors is high and also the public relation acceptance. Whereas compliant handling mechanism of the company is low moreover its participation in social activity insufficient. So the company has to work hard in creating common understanding with the public by taking comment, grievance and corrective action and engage in more social activities that it currently does.