Skip navigation
st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/261
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorBelayneh,Temesgen (PhD)
dc.contributor.authorGIRMA, SOLOMON
dc.date.accessioned2016-06-16T09:12:49Z
dc.date.available2016-06-16T09:12:49Z
dc.date.issued2014-4
dc.identifier.urihttp://hdl.handle.net/123456789/261
dc.description.abstractPharmaceutical marketing is one of the important areas in pharmaceutical industry. The main objective of this study was to assess opportunities and challenges of pharmaceutical marketing in Ethiopian private pharmaceutical importers. Representative sample of 48 respondents were surveyed out of total population of 60. Systematic random sampling technique was used to select the samples. The study used questionnaires and key informant interview to collect the data. Data was analyzed and presented using frequency distribution, percentage and graphs. Accordingly, the findings of the study revealed that level of economic growth, population size, increased number of health professionals and health institutions, increased emergence of lifestyle diseases in the country are some of the identified opportunities of pharmaceutical marketing and also tedious process of getting marketing authorization, high turnover rate of marketing personnel, difficulty of cash collection of credit sales, insufficient foreign currency for importation and supply chain related problems are some of the investigated challenges of pharmaceutical marketing in private pharmaceutical importers of Ethiopia. Based on the findings and conclusions made, possible solutions are forwarded along with further research scopes.en_US
dc.language.isoenen_US
dc.publisherSt.Mary's Universityen_US
dc.subjectPharmaceutical marketingen_US
dc.subjectopportunitiesen_US
dc.subjectchallengesen_US
dc.titleASSESSMENT OF OPPORTUNITIES AND CHALLENGES OF PHARMACEUTICAL MARKETING INETHIOPIA:THE CASE OF PRIVATE PHARAMCEUTICAL IMPORTERSen_US
dc.typeThesisen_US
Appears in Collections:Business Administration

Files in This Item:
File Description SizeFormat 
GIRMA SOLOMON.pdf1.09 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.