Assessment of the Impact of Western Films and Satellite Television on Socio-cultural Condition of Students: The Case of Hohiyat Academy

Abstract

Though efforts were made to identify the impact of western films and satellite television, there are no previous studies to explain the issue in the study area. The main objective of the study is assessing the impact of western films and satellite television on the socio cultural condition of students. The researcher used cross-sectional study design using interview and questionnaire methods of data collection. The study also used secondary data from relevant literatures. The findings of this study indicate the potential impact of foreign media content and popular cultural products, especially on children. Children are the most active part of the society in absorbing these foreign media content, and consuming foreign cultural products. The usages of Western media by children now seem to have reached a stage that could affect the perceptions and feelings of the society. Majority of children spend their leisure time watching films and satellite television programs. Basically, they watch for the purpose of information and entertainment. However, the research concludes that satellite television is affecting their social interaction because they spend much of their leisure time watching satellite television programs rather than socializing. The study recommends that local channels should be strengthened and programs should have better content; parents must socialize their children with Ethiopian cultural practices, and traditions; and the indigenous mode of entertainment should be encouraged and promoted.