ASSESSMENT OF STRATEGY IMPLEMENTATION AND ORGANIZATIONAL PERFORMANCE: THE CASE OF BANK OF ABYSSINIA

Abstract

The purpose of this study was to assess the effect of strategy implementation on the organization performance of Bank of Abyssinia (BOA). Secondary and Primary data was utilized in this study. Secondary data was obtained from reviewing text books, publications, financial records and internal records of BOA. Primary data was gathered with the aid of questionnaires and interview. One hundred ninty eight (197) questionnaires were sent to employees of the bank and one hundred seventy four (174) responses were obtained representing a response rate of 87.5%. The results of the administered questionnaires showed a fairly high level of agreement for the features of the various factors that relates strategy implementSation and performance of the bank. However, this study showed that structures put in place for bottom-up information flow were not known to all employees. This study also showed that the leadership approach the bank use is vague that majority of employees were uncertain for the leadership approach effectiveness at BOA. The researcher recommends that all factors of the various dimensions should be put into the right perspective so as to help the general workforce of the bank to understand the main objectives and strategic implementation in place to achieve the objectives of BOA. And lastly the bank should develop effective communication benchmark, since change bring resistance on employee communicating the change in strategy, roles and responsibility and its importance help to achieve the objective and also contribute to stay competitive in the industry.