AN ASSESSMENT OF EFFECTIVENESS OF WORKPLACE INTERNAL COMMUNICATION BETWEEN MANAGEMENTS AND EMPLOYEES IN BUNNA INTERNATIONAL BANK S.C. (BIB)

Abstract

This study was designed to investigate the effectiveness of workplace internal communication between managements and employees in Bunna International Bank S.C. Based on the benchmarks, such as action-maximum impact on engagement, aligned with the business, and commitment at all level; feedback - interpretation and understanding, segmented for senior and line management functions, employees; process - high response rate, efficient and effective, clear stages and outputs; development - engagement, existing models, and divisional flexibility. This study used date collected from Head Office and City Branches. The research was done by taking a sample of 300 employees which was selected from the total population of 810. To conduct this study both qualitative and quantitative research approach were used. In addition, primary and secondary data also used, and primary data was collected using survey and interview while secondary data collected from previous researches, Bunna International Bank's official documents. Data collected from these employees was manipulated using SPSS Version 20 for windows software package. On the other hand, the result obtained from this study will beneficial or significant to Bunna International Bank S.C. and stakeholders. The findings obtained from this research indicates that the role of internal communication has more been propelled into the foreground and is becoming ever more visible within Bunna International Bank S.C. As a result, effective internal communication can keep employees engaged in Bunna International Bank S.C. and help the Bank retains its key talent, provide consistent value to its customers, and deliver superior financial performance to its shareholders.