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Masters Program
Marketing Management
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Issue Date
Title
Author(s)
Feb-2021
THE EFFECTS OF PERSONALITY DIMENSIONS OF SALES PERSON‟S ON ORGANIZATIONAL BRAND IMAGE (IN CASE ETHIO-TELECOM)
Muhammad, Musa
Jun-2021
DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY (THE CASE OF NYALA MOTORS S.C.)
WORKU, ABEBA
Jun-2021
THE EFFECT OF BRAND EQUITY ON PURCHASE INTENTION IN THE CASE OF SELECTED DENTAL SPECIALITY CLINICS, ADDIS ABABA
HAILU, ELLENI
Jun-2021
THE EFFECT OF BRAND PERSONALITY ON ATTITUDINAL AND BEHAVIORAL LOYALTY IN THE CASE OF CASTEL WINERY S.C., ADDIS ABABA
MESHESHA, ERMIAS
Jul-2021
THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS AND BRAND LOYALTY: THE CASE OF AWASH WINE S.C.
MITIKU, AKLISIYA
Jun-2021
THE EFFECT OF BUSINESS MARKETING OFFERS ON BRAND IDENTITY: THE CASE OF INDUSTRIAL CHEMICAL MANUFACTURERS IN ADDIS ABABA
MELAKU, ALEMAYEHU
Jun-2021
THE EFFECT OF ADVERTISING ON ADOPTION OF NEW BANKING TECHNOLOGY: THE CASE OF CBE
BEZABIH, BIRHANU
Jun-2021
THE EFFECT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: A CASE STUDY ON ABAY BANK S.C
Teshome, Aklilu
Jun-2021
THE EFFECT OF BRAND POSITIONING ON CONSUMER PREFERENCE IN SOME SELECTED BEER BRANDS IN ADDIS ABABA
TAMIRU, BETHELIHEM
Jun-2021
EFFECTS OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF AYAT SHARE COMPANY
G/EGZIABHER, ASMELASH
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Author
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Hailu, Kidist
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MESHESHA, ERMIAS
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SOLOMON, ELELTA
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Abate, Amanuel
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ABATE, SAMRAWIT
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ABEBAW, ESUBALEW
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ADANE, MENGISTE
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ADMASU, TERSIDA
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ALEMSEGED, FREHIWOT
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Amare, Semegn
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Consumer Behavior, Fast Moving Co...
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Consumer Buying Behavior, Consume...
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Consumer preference, Positioning,...
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Consumer, Perceived Quality, Leat...
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Content Marketing, Brand Loyalty ...
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Corporate Social Responsibility, ...
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Corporate Social Responsibility, ...
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Customer Based Brand Equity, Cust...
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customer relation management, cus...
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