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St. Mary's University Institutional Repository
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Masters Program
Marketing Management
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Issue Date
Title
Author(s)
Feb-2024
EFFECT THE APPLICATION OF DIGITAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF FOUR STAR HOTELS IN ADDIS ABABA ETHIOPIA
HANNA, NIGUSSIE
Jan-2024
The Effect of Digital Marketing on the Purchase Intention: The Case of Habesha Brewery
Gezu, Bereket
Jan-2024
THE EFFECT OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMERS' ATTITUDE : IN THE CASE OF COSMETICS INDUSTRY ADDIS ABABA
GEBRE, ADDISU
Jan-2024
THE EFFECTS OF PROMOTIONAL STRATEGY ON SALES PERFORMANCE: A CASE STUDY OF SELECTED REAL ESTATES
ZEWDIE, HENNON
Jan-2024
THE EFFECT OF PUBLIC RELATION ON CREATING BRAND EQUITY: IN THE CASE OF HARAR BREWERY S.C. IN ADDIS ABABA
BIRHANU, EYERUSALEM
Feb-2024
Digital marketing, Purchase intention, Consumer behavior, Habesha Brewery, Vividness, Interactivity, Information, Entertainment, Incentive.
ZEYNU, EMAN
Feb-2024
FACTORS AFFECTING CONSUMERS PURCHASE INTENTION OF SMART PHONES IN ADDIS ABABA ETHIOPIA
H/wold, FIKIRTE
Jan-2024
A Thesis Paper Submitted to the St. Mary‟s University School of Graduate Studies in Partial Fulfillment of the Requirement for Degree in Master of Marketing Management
Atnafu, Shimels
Jan-2024
Factors Affecting the sales volume. of Community Pharmacies in Addis Ababa
Tsehaye, Nabayt
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Author
1
Atnafu, Shimels
1
BIRHANU, EYERUSALEM
1
GEBRE, ADDISU
1
Gezu, Bereket
1
H/wold, FIKIRTE
1
HANNA, NIGUSSIE
1
Tsehaye, Nabayt
1
ZEWDIE, HENNON
1
ZEYNU, EMAN
Subject
1
Brand, brand equity, brand loyalt...
1
consumers’ purchase intention, sm...
1
digital marketing, location facet...
1
Digital marketing, Purchase inten...
1
Promotional strategy, Sales perfo...
1
sales volume,Community Pharmacies
1
service quality, employee commitm...
1
Social Media Advertising, Custome...
1
words, service quality, corporate...