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St. Mary's University Institutional Repository
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Thesis and Dissertation
Masters Program
Marketing Management
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Results 1-10 of 51 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
Feb-2024
EFFECT THE APPLICATION OF DIGITAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF FOUR STAR HOTELS IN ADDIS ABABA ETHIOPIA
HANNA, NIGUSSIE
Jan-2024
The Effect of Digital Marketing on the Purchase Intention: The Case of Habesha Brewery
Gezu, Bereket
Jan-2024
THE EFFECT OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMERS' ATTITUDE : IN THE CASE OF COSMETICS INDUSTRY ADDIS ABABA
GEBRE, ADDISU
Jan-2024
THE EFFECTS OF PROMOTIONAL STRATEGY ON SALES PERFORMANCE: A CASE STUDY OF SELECTED REAL ESTATES
ZEWDIE, HENNON
Jan-2024
THE EFFECT OF PUBLIC RELATION ON CREATING BRAND EQUITY: IN THE CASE OF HARAR BREWERY S.C. IN ADDIS ABABA
BIRHANU, EYERUSALEM
Feb-2024
Digital marketing, Purchase intention, Consumer behavior, Habesha Brewery, Vividness, Interactivity, Information, Entertainment, Incentive.
ZEYNU, EMAN
Feb-2024
FACTORS AFFECTING CONSUMERS PURCHASE INTENTION OF SMART PHONES IN ADDIS ABABA ETHIOPIA
H/wold, FIKIRTE
Jan-2024
A Thesis Paper Submitted to the St. Mary‟s University School of Graduate Studies in Partial Fulfillment of the Requirement for Degree in Master of Marketing Management
Atnafu, Shimels
Jan-2024
Factors Affecting the sales volume. of Community Pharmacies in Addis Ababa
Tsehaye, Nabayt
Jul-2024
THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT: THE CASE OF COOPERATIVE BANK OF OROMIA
RETA, ABERASH
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Advertisement, Beer, Consumers' B...
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Advertising (Broadcast, Print and...
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Brand Equity, Brand Image, Brand ...
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Brand Loyalty, Hotel, Service Qua...
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Brand, brand equity, brand loyalt...
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Buying Behavior, Online Shopping,...
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capacity, empathy, reliability, r...
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