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Marketing Management : [390] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 101 to 120 of 390
Issue DateTitleAuthor(s)
Jun-2021THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE CASE OF ADDIS INTERNATIONAL BANK AT ADDIS ABABATEFERI, MESELE
Jun-2021THE EFFECT OF PROMOTION ON REVISIT INTENTION MEDIATED BY HERITAGE DESTINATION IMAGE: THE CASE OF ADDIS ABABA CITYADANE, MENGISTE
Jul-2021ASSESEMENT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISETESFAYE, MASTEWAL
May-2021THE EFFECT OF RELATIONSHIP MARKRTING ON CUSTOMER LOYALTY ON GIHON HOTEL A CUSTOMER’S PERSPECTIVEBRUCK, MANAYE
Jul-2021The Effect of COVID 19 on Tourism Marketing Recovery Strategies: The Case of selected tour operatorHailu, Kidist
Jul-2021Assessment on Performance Challenges of COVID-19 Pandemic and Management Responses in the Ethiopian Advertising IndustryHailu, Kidist
Jun-2021THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON SALES PERFORMANCE: IN THE CASE OF DASHEN BREWERY SHARE COMPANY, DEBREBREHANBEKURE, KALEB
Jun-2021FACTORS AFFECTING SERVICE BRAND EQUITY: THE CASE OF PRIVATE GENERAL HOSPITALS IN ADDIS ABABAMOHAMMED, JEMILA
Jun-2021THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMER PATRONAGE IN THE CASE OF PRIVATE GENERAL HOSPITALS, ADDIS ABABATEREFE, HIWOT
Jun-2021ASSESSMENT OF MARKETING MIX ON THE CASE OF GULELA BOTANIC GARDENBEDLU, HELINA
Jun-2021THE EFFECTS OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION: THE CASE OF REAL ESTATE COMPANIES, ADDIS ABABATSEGAYE, HANAN
May-2021THE EFFECT OF PERCEIVED QUALITY OF MOBILE APPLICATIONS ON CUSTOMER SATISFACTION IN THE CASE OF RIDE SERVICE PROVIDERS IN ADDIS ABABANEGMU, HAMDIA
Jun-2021THE EFFECT OF CUSTOMER BASED BRAND EQUITY ON CUSTOMER RETENTION IN THE CASE OF BGI ETHIOPIABEYENE, GIRMA
Jun-2021FACTORS INFLUENCING CONSUMER BUYING DECISION TOWARDS FAST MOVING CONSUMER GOODS (FMCG), IN THE CASE OF LAUNDRY DETERGENTINS IN ADDIS ABABAGEBREWAHID, FURUTUNA
May-2021Factors Affecting Adoption of Electronic Banking System in Banking Industry: A Case of Oromia International Bank S.C.Zhewere, Frehun
Jun-2021THE EFFECT OF MEDIA ADVERTISING ON CONSUMER’S BUYING BEHAVIOR IN THE REAL ESTATE INDUSTRY IN ETHIOPIAABEBAW, ESUBALEW
Jun-2021THE EFFECT OF BRAND PERSONALITY ON ATTITUDINAL AND BEHAVIORAL LOYALTY IN THE CASE OF CASTEL WINERY S.C., ADDIS ABABAMESHESHA, ERMIAS
Jun-2021THE EFFECT OF BRAND PERSONALITY ON ATTITUDINAL AND BEHAVIORAL LOYALTY IN THE CASE OF CASTEL WINERY S.C., ADDIS ABABAMESHESHA, ERMIAS
Jun-2021THE EFFECT OF BRAND EQUITY ON PURCHASE INTENTION IN THE CASE OF SELECTED DENTAL SPECIALITY CLINICS, ADDIS ABABAHAILU, ELLENI
Jun-2021THE EFFECT OF ADVERTISING ON ADOPTION OF NEW BANKING TECHNOLOGY: THE CASE OF CBEBEZABIH, BIRHANU
Collection's Items (Sorted by Submit Date in Descending order): 101 to 120 of 390