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Marketing Management : [473] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 321 to 340 of 473
Issue DateTitleAuthor(s)
Jan-2019FACTORS AFFECTING DEPOSIT MOBILIZATION: THE CASE OF COMMERCIAL BANK OF ETHIOPIAABEBE, MULUKEN
May-2019THE EFFECT OF SERVICE QUALITY AND PATIENT SATISFACTION: A CASE STUDY ON BLACK LION SPECIALIZED HOSPITALTESFAYE, MULUBRHAN
Dec-2018The Role of Continuance Commitment on Shareholder’s Loyalty: The Case of Ethiopian Brewery IndustryAmanuel, Mitiku
Jun-2019THE INFLUENCE OF TV BEVERAGE ADVERTISING EXPOSURE ON ADOLESCENTS BEVERAGE USE AS CASE OF AYER TENA SECONDARY AND PREPARATORY STUDENTSTEKA, MINTESINOT
Jun-2019ASSESSMENT OF ELECTRONIC PAYMENT SYSTEM PERFORMANCE AND ITS EFFECT ON CUSTOMER SATISFACTION (THE CASE OF COMMERCIAL BANK OF ETHIOPIA)TESHOME, MESFIN
Jun-2019FACTORS AFFECTING EXPORT PERFORMANCE: THE CASE OF OIL SEEDS EXPORT IN ETHIOPIAKURABACHEW, MERSHAYE
Jun-2019ASSESSMENT OF CUSTOMER BASED BRAND EQUITY: THE CASE OF ADDIS ABABA AS A TOURIST DESTINATION FROM THE TOURISTS PERSPECTIVEASRAT, MERON
May-2019THE EFFECT OF POSITIONIG ON CUSTOMER LOYALTY: THE CASE OF AMBASSADOR GARMENT AND TRADING PLCGETACHEW, MELAKU
Jan-2019ASSESSMENT OFMARKETING PRACTICE AND COMPETITIVENESS IN CASE OF ST.GEORGE BREWERY (PLC).TEFERI, MEKDES
Jan-2019THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: A CASE OF BANK OF ABYSSINIA S.CDERBEW, MARYE
May-2019FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS /FMCG/ IN ADISS ABABAMekbib, Mahlet
Jun-2019AN ASSESSMENT OF SERVICE QUALITY USING GAP MODEL: THE CASE OF NIB INTERNATIONAL BANK S.C.Tsegaye, Lemma
Jun-2019FACTORS THAT AFFECT BEER BRAND PREFERENCE OF ADDIS ABAB’S CITY CONSUMERSSOLOMON, LAKUMELZA
Jun-2019AN ASSESSMENT ON THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF WALIA BEERMEKONNEN, HIWOT
May-2019ASSESEMENT OF MARKETING STRATEGY PRACTICE IN FOUR STAR HOTELS IN ADDIS ABABATESFAYE, HEWAN
Jun-2019THE EFFECT OF MEDIA ADVERTISING ON CONSUMERS’ BUYING BEHAVIOR: ACASE OF ABAY BANK S.CHAILU, HAREGEWOIN
Jun-2019DETEMINANTSOF BRAND EQUITY; THE CASE OF PRIVATE UNIVERSITIES IN ADDIS ABABAAbabu, Hanna
Feb-2019ASSESSMENT ON NEW PRODUCT DEVELOPMENT: THE CASE OF MOYA FOOD COMPLEXNEGASH, HANA
Jun-2019The Effect of Brand Equity on Consumer Buying Behavior The case of Raya BreweryTadesse, Habtamu
May-2019FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR TOWARDS LOCAL AND IMPORTED REINFORCEMENT BARS IN THE CASE OF SELECTED USERS IN ADDIS ABABA, ETHIOPIAENDAZENAW, GETNET
Collection's Items (Sorted by Submit Date in Descending order): 321 to 340 of 473