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Issue Date	Title	Author(s)
Jun-2021	FACTORS AFFECTING CONSUMERS BRAND PREFERENCE OF BEER : INSELECTED GROCERIES & HOTELS IN LIDETA AND KIRKOS SUB CITIES	Tefera, Hermela
Jun-2020	ASSESMENT OF THE SOCIALLY RESPOSIBLE MARKETING PRACTICE IN THE CASE OF BGI ETHIOPIA PLC	Fiseha, Daniel
May-2021	THE EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND LOYALTY IN THE CASE OF SELECTED LIQUOR STORES, ADDIS ABABA	TESHALE, BEZA
May-2021	ASSESSMENT OF SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF LULITTA SPECIAL DENTAL CLINIC PLC	SHIFERAW, BETHELHEM
Jun-2021	THE EFFECT OF TV ADVERTISING ON CONSUMER BUYING BEHAVIOR IN THE CASE OF CANBEBE DIAPERS	KETEMA, BETHELHEM
Jun-2021	Effects of Social Networking Sites Alcohol Advertisement and Ban of alcohol advertisement on Main stream media on Youths Alcohol Drinking Behavior: Evidence from Addis Ababa, Ethiopia	Yifru, Yordanos
Jun-2021	ASSESSMENT OF CUSTOMER CLAIM HANDLING PRACTICES AND CHALLENGES IN THE CASE OF NYALA INSURANCE	KIBATU, YORDANOS
May-2021	THE EFFECTS OF INTEGRATING MARKETING COMMUNICATION ON PERFORMANCE OF HOTEL IN ETHIOPIA- THE CASE OF SELECTED HOTELS IN ADDIS ABABA	BEZABIH, YONAS
Jun-2021	THE EFFECTS OF LOGISTICS SERVICE DELIVERY ON LOGISTICS PERFORMANCE: THE CASE OF ETHIOPIAN SHIPPING AND LOGISTICS SERVICES ENTERPRISE	GETAMESAY, YITASEB
Jun-2021	EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN CASE OF ADDIS ABABA CITY ADMINSTRATION DRIVERS& VEHICLES LICENSING AND CONTROL AUTHORITY	BADI, YENENESH
Jun-2021	EFFECT OF SOCIAL MEDIA ON IMPULSE BUYING BEHAVIOR IN ETHIOPIA: THE CASE OF SELECTED CUSTOMERS IN ADDIS ABABA	DEMISS, WOSSENYELESH
Jun-2021	THE EFFECT OF PROMOTIONAL MIX PRACTICES ON CUSTOMER PREFERENCE THE CASE OF FIVE STAR FRANCHISED HOTELS IN ADDIS ABABA	DANIEL, TSION
Jun-2021	DETERMINANTS OF STUDENTS ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING: IN CASE OF ST. MARY’S UNIVERSITY	BISETEGN, TSIGIE
Jun-2021	Assessment of the Relationship between Social Media Characteristics and Consumer Buying Decision Process: The Case of St. Mary University Students	Shiferaw, Tisha
Dec-2020	FACTORS AFFECTING DIAPER BRAND CHOICE IN THE CASE OF ADDIS ABABA	AMANUEL, TIMNIT
Jun-2021	THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY: THE CASE OF TEKHAF TRADING PLC	ESHETU, TEWODROS
Jun-2021	CORPORATE SOCIAL RESPONSIBILITY IMPACT ON BRAND IMAGE: THE CASE OF NATIONAL ALCOHOL AND LIQUOR INDUSTRY	MEHARI, TESFAYE
May-2021	THE EFFECT OF ACTUAL PRODUCT QUALITY ON PURCHASE INTENTION – THE CASE OF SELECTED LEATHER HANDBAG MANUFACTURERES IN ADDIS ABABA	ADMASU, TERSIDA
Jun-2020	THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON BUILDING BRAND EQUITY: THE CASE STUDY OF HILTON ADDIS ABABA	AMARE, TARIKU
Jun-2021	EFFECT OF ECX SERVICE DELIVERY ON SALES PERFORMANCE IN THE CASE OF OIL-SEED EXPORTERS, ADDIS ABABA	DESSALEGN, TADELE