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Marketing Management : [473] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 473
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Issue DateTitleAuthor(s)
Jun-2024THE IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER BEHAVIOR: A CASE STUDY OF SOCIAL MEDIA INFLUENCERSMEKONNEN, MERRY
Jun-2024PRACTICE AND CHALLENGE OF THE BUYING BEHAVIOR OF CUSTOMERS TOWARD ONLINE SHOPPING IN ETHIOPIA ADDIS ABABABerhane, Meron
Jun-2024THE EFFECT OF SERVICE DELIVERY QUALITY ON BRAND LOYALTY IN HOTEL INDUSTRY IN HOTEL INDUSTRY : THE CASE OF FIVE STAR HOTELS IN BOLE SUB CITYABEBAW, MEKDELAWIT
May-2024EFFECT OF E-MARKETING PRACTICES ON BUSINESS PERFORMANCE IN THE CASE OF SMALL AND MEDIUM ENTERPRISE(SMES) IN ADDIS ABABABIRHANE, KIBROM
Jun-2024THE EFFECT OF ADVERTISING EVFFECTIVENESS ON CONSUMERS' BUYING BEHAVIOR AMONG YOUTH: THE CASE OF HARAR BEERYONAS, KALAB
Jul-2024EFFECTS OF PRODUCT DIFFERENTIATION STRATEGY ON BRAND LOYALTY IN THE CASE OF AHFA FOOD COMPLEXABDULAZIZ, HUSSIEN
Jul-2024FACTORS AFFECTING PATIENT SATISFACTION IN OUTPATIENT DEPARTMENT; THE CASE OF YEKATIT 12 HOSPITAL MEDICAL COLLEGEAtero, Huluager
Jul-2024FACTORS AFFECTING SALESPERSONS’ PERFORMANCE: THE CASE OF AYAT AND TSEHAY REAL –ESTATE COMPANIES, ADDIS ABABAMITIKU, HANA
Jun-2024THE EFFECT OF MARKETING MIX ELEMETS ON CUSTOMER SATISFACTION IN THE CASE OF NATIONAL ALCOHOL AND LIQUOR FACTORYTEFERA, GIZACHEW
Jun-2024FACTORS AFFECTING CUSTOMER LOYALTY IN SMALL AND MICRO ENTERPRISES ENGAGED IN THE PRODUCTION OF HOME AND OFFICE FURNITURE: EVIDENCE FROM SMALL AND MEDIUM ENTERPRISES IN ADDIS ABABAWERKU, GETACHEW
Jun-2024Factors affecting Healthcare Service Quality and Performance at Yanet Surgical and Internal Medicine CentreAbabu, Fikru
May-2024THE EFFECT OF MARKETING PRACTICE ON BRAND IMAGE THE CASE OF ADDIS INTERNATIONAL BANKANIELEY, FASIKA
May-2024The effect of Segmentation strategy on Revenue generation ; The case of Queen’s supermarketFikre, Ermias
Jun-2024FACTORS INFLUENCING CUSTOMER RETENTION THE CASE OF SAFARICOM TELECOMMUNICATION ETHIOPIA PLCASFAW, ENDALKACHEW
Jun-2024Factors Affecting the Adoption of Digital Marketing Strategies: In case of Ethiopian Airlines (Head office).MILLION, ELSHADAY
Jun-2024FACTORS AFFECTING CUSTOMERS PREFERENCE OF COMMUNITY PHARMACIES AT ADDIS ABABA, ETHIOPIAZEKARIYAS, ELENI
Jun-2024EFFECT OF DIGITAL MARKETING ON MARKETING PERFORMANCE: THE CASE AYAT REAL ESTATE, ADDIS ABABATSEGAYE, EDILU
Jun-2024EVIDENCE FROM MANUFACTURING SECTORS IN ADDIS ABABA AT GULLELE SUB-CITYMEKONNEN, EDEN
May-2024EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALITY THE CASE OF ABAY BANK SC. ADDIS ABABAGETACHEW, EDEN
Jun-2024THE EFFECT OF PROMOTION MIX ELEMENTS ON CONSUMER PURCHASE DECISION: THE CASE OF NOAH REAL ESTATE ADDIS ABABAGetachew, Birhane
Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 473
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