| Abstract: | The topic of this research is challenges and prospects of saving mobilization in Commercial bank of Ethiopia a Case study of Addis Ababa. The researchers used purposive sampling for the study. From the total 936 population the sampling size of the study was 146 employees. They are branch managers, customer service manager and saving mobilization team members from 16 branches of the bank selected as a sample. The study used both qualitative and quantitative research approach in the course of the study, using both primary and secondary data. Primary data was collected through the instrument of questionnaire, interview, and observation. The secondary data on the other hand was collected from related topic research, record of the bank, particularly records of the branch and different web sites. For the analysis of the data descriptive method and SPSS was used to facilitate the data processing activity. The research finding show that lack of branches access to different credit facilities, poor service quality, lack of budget for mobilizing saving, lack of customized saving product and lack of sufficient skill by the employees have been mentioned as a challenges seen in commercial bank of Ethiopia. Whereas expansion of technology, introducing new practice, lottery system and increased awareness of the public has been found out to be the prospect for the bank to implementing their saving mobilization strategy and to come with appropriate solutions and recommendation to the problems that was identified. |
