Skip navigation
st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3757
Full metadata record
DC FieldValueLanguage
dc.contributor.authorZewdenh, Ermias-
dc.date.accessioned2018-06-08T07:47:50Z-
dc.date.available2018-06-08T07:47:50Z-
dc.date.issued2016-07-
dc.identifier.uri.-
dc.identifier.urihttp://hdl.handle.net/123456789/3757-
dc.description.abstractFloriculture is the newest of Ethiopia’s export industries, having grown very rapidly over the past years to become the country’s fourth largest export industry. Flower industry which dealing with several problems resulting in its perishability and dynamic in its market nature. Hence, the main objective of this study is to assess the market dynamics in relation to rose flower export market in Ethiopia. To achieve this objective, both quantitative and qualitative research approaches(descriptive research methods) were used through triangulation. The researcher used both primary and secondary sources of data. Primary data were collected through questionnaires while secondary data were collected from the horticulture office reports or other documents related to the study. The primary data were collected from 32 respondents including both employees (owners) and buyers of which 31 were collected through distributing self-administered questionnaires. With regard to an assessment of market dynamics in relation to rose flower export market in Ethiopia, the finding of the study showed that poor marketing management and quality control, lack of quality packing materials, lack of efficient cargo freight and high transportation cost. Finally, the paper suggests a series of measures, which could be taken by both Ethiopian flower grower and exporters and the government in general and flower industry in particular.en_US
dc.language.isoenen_US
dc.publisherSt.Mary's Universityen_US
dc.subjectMarket informationen_US
dc.subjectcustomer relation managementen_US
dc.subjectand Quality control and Marketing huben_US
dc.titleAn assessment of market dynamics in relation to rose flower export market in Ethiopiaen_US
dc.typeThesisen_US
Appears in Collections:Business Administration

Files in This Item:
File Description SizeFormat 
AN ASSESMENT OF MARKET DYNAMICS IN RELATION TO ROSE FLOWER EXPORT MARKET-.pdf1.56 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.