FISH MARKET CHAIN ANALYSIS: A CASE STUDY OF LAKE TANA FISHERY AMHARA NATIONAL REGIONAL STATE

Abstract

This study is aimed to analyze fish market chain of Lake Tana fishery in Amhara Regional state of Ethiopia. It also identified fish marketing actors and channels by quantifying costs and profit margins in for the different marketing channels. The study collected and used both primary and secondary data. A mult–stage sampling technique was adopted to select household for the study purpose. During the first stage all districts where fishery production is taken purposively and at the next stage about 166 fishermen and64 marketing actors were selected. The market actors in the survey period were producers, urban collector, retailers, wholesalers and processor. Primary data were generated by individual interview schedules using structured questionnaires. This was supplemented by secondary data collected from different published and unpublished sources. The study analyzed fish market in terms of structure, conduct and performance (SCP). To evaluate fish market performance, cost, profit and marketing margins were calculated for the group of market players in different channels for fish markets.