Skip navigation
st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/423
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMulugeta, Abayneh-
dc.date.accessioned2016-06-20T08:20:19Z-
dc.date.available2016-06-20T08:20:19Z-
dc.date.issued2012-03-
dc.identifier.urihttp://hdl.handle.net/123456789/423-
dc.description.abstractThis paper aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was convenient sampling technique. A total of 250 copies of questionnaires were distributed and 202 were collected back, representing a response rate of 80.08%. The obtained data were analyzed using SPSS version 20. The results revealed that the packaging material of the products are not biodegradable, not eco-friendly, not reusable, not refilled, not recycled and cannot be reduced, but the company puts instructions on how to dispose the package on some of its products. Findings, implications and recommendations for managerial practices are discussed and put forwarded.en_US
dc.language.isoenen_US
dc.publisherSMUen_US
dc.subjectMarketing Managementen_US
dc.titleASSESSMENT OF PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING IN SEBETA AGRO-INDUSTRY (MAMA) P.L.C.en_US
dc.typeThesisen_US
Appears in Collections:Marketing Management

Files in This Item:
File Description SizeFormat 
Abayneh Mulugeta.pdf1.02 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.