ASSESSMENT OF FACTORS INFLUENCING STRATEGIC PLAN IMPLEMENTATION, THE CASE OF NATIONAL TOBACCO ENTERPRISE (ETHIOPIA) S.C

Abstract

The strategic plan implementation is the focal point of any organization subsequent to the formulation of the strategy. In all types of organization strategic plan implementation requests the best integration of resources and commitment to achieve the desired results for it is concerned with translation of strategy into action. The main objective of this study was to assess factors influencing the implementation of strategic plans, the case of National Tobacco Enterprise (ETH) S.C with emphases on strategic plan implementation practices and challenges of strategic plan implementation. The study employed exploratory research design with mixed research approach. Out of 61 intended sample frame primary data were collected from 59 employees working on management member positions using questionnaire thus, the response rate being 96.72%. The interview was held with two key management members and the responses were analyzed qualitatively. Quantitative data were analyzed using frequency, percentage, as well as regression analyses by SPSS version 20 statistical tools. The study observed that there were deficiencies in organizing task force, establishing strategy evaluation model, policy, procedure and accountability. In addition, the nature of the business, lose monitoring and evaluation practices, lack of well organized resources, culture and leadership were found to be main factors that affect strategy execution. The result indicated that establishing task force, proper implementation model, strategy supportive technology, proper internal and external communication, strategic plan management policy, rules, procedures and providing proper leadership needed as major input for successful strategic plan.