THE EFFECT OF CONTACT CENTER ON CUSTOMER SATISFACTION: THE CASE OF ETHIO TELECOM CONTACT CENTER

Abstract

The main objective of this study was to assess the effect of contact center on customer satisfaction in ethio telecom enterprise call center. A conceptual framework was developed and hypothesized. The tool used for data collection is, questioner. The collected data was analyzed using descriptive and inferential statistical analyses techniques. The findings of the study show that contact center responsiveness, assurance, process related factors, agent related factors and customer perception related factors have significant impact on customer satisfaction. The study contributes ethio telecom to improve its call center service to improve customer satisfaction. The study concluded that, contact center responsiveness, assurance, process related factors, agent related factors and customer perception related factors of call center is not good and customers are not satisfied with the services of ethio telecom call center. The researcher recommended that ethio telecom should work hard on factors affecting customer satisfaction on its call center