AN ASSESSMENT OF PRODUCT DESIGN AND DEVELOPEMT PRACTICE (THE CASE OF ANBESSA SHOE FACTORY)

Abstract

This research topic focuses on the process of product design and development on Anbessa Shoe factory. The main objective of this research is to assess the product design and development practice in the case of Anbessa shoe factory to incorporate the requirements of the target market on the process of new product design and development activity like, new idea generation, idea screening, business analysis, prototype development, test market, design compatibility, commercialization. The method applied to conduct this research in the area of data collection are primary data collection methods questionnaires and interview on the selected sample size according to the sample design and secondary data like published documents, unpublished documents, Books, internets, and previously conducted researches. At the end, this research will provide a feasible solution on gap related with the process of new product design and development activity to incorporate and meet the requirements of the company target market.