ASSESSMENT OF WORKPLACE ETHICS IN LION INTERNATIONAL BANK S.C

Abstract

It is essential for insurance companies to understand the critical factors that influence customer loyalty in order to be successful in this competitive marketing environment. The general objective of this study was to assess the workplace ethical practice in Lion International Bank S.C. More specifically, the study tried to see the to assess the overall workplace ethical practice of the bank, the awareness and implementation of code of conduct and the alignment of code of conduct to the current lifestyle of employee. Primary data was obtained through structured questionnaire and secondary data was obtained from different published documents of the bank. The sample size of the research was 282 and convenience proportionate stratified sampling technique was used to sample branches and head office employees. Questionnaires were distributed three times to replace unreturned questionnaires and total 282 questionnaires were collected. The questionnaires were analyzed using SPSS version 20. The findings relate various issues including practice of the bank employee, management and the bank itself, awareness on code of conduct, implementation of the existing code of conduct, levels of ethical management, ethical training, alignment of the bank code of conduct with the current lifestyle of its employee. The result shows that, there is an existence of ethical practice in the level of employee, management and organization moderately. And employees awarded the existence of code of conduct but there is problem on implementation and alignment in the current scenario of employee. Based on the finding for the research, conclusions and recommendations are forwarded.