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Issue Date	Title	Author(s)
Jun-2019	FACTORS THAT AFFECT BEER BRAND PREFERENCE OF ADDIS ABAB’S CITY CONSUMERS	SOLOMON, LAKUMELZA
Jun-2019	ASSESSMENT OF CUSTOMER BASED BRAND EQUITY: THE CASE OF ADDIS ABABA AS A TOURIST DESTINATION FROM THE TOURISTS PERSPECTIVE	ASRAT, MERON
May-2019	FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS /FMCG/ IN ADISS ABABA	Mekbib, Mahlet
Jun-2019	AN ASSESSMENT ON THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF WALIA BEER	MEKONNEN, HIWOT
May-2019	ASSESEMENT OF MARKETING STRATEGY PRACTICE IN FOUR STAR HOTELS IN ADDIS ABABA	TESFAYE, HEWAN
Jan-2019	THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: A CASE OF BANK OF ABYSSINIA S.C	DERBEW, MARYE
May-2019	THE EFFECT OF POSITIONIG ON CUSTOMER LOYALTY: THE CASE OF AMBASSADOR GARMENT AND TRADING PLC	GETACHEW, MELAKU
Jun-2019	AN ASSESSMENT OF SERVICE QUALITY USING GAP MODEL: THE CASE OF NIB INTERNATIONAL BANK S.C.	Tsegaye, Lemma
Jun-2019	ASSESSMENT OF ELECTRONIC PAYMENT SYSTEM PERFORMANCE AND ITS EFFECT ON CUSTOMER SATISFACTION (THE CASE OF COMMERCIAL BANK OF ETHIOPIA)	TESHOME, MESFIN
Jan-2019	FACTORS AFFECTING DEPOSIT MOBILIZATION: THE CASE OF COMMERCIAL BANK OF ETHIOPIA	ABEBE, MULUKEN