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Issue Date	Title	Author(s)
Jun-2021	THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMER PATRONAGE IN THE CASE OF PRIVATE GENERAL HOSPITALS, ADDIS ABABA	TEREFE, HIWOT
Jun-2021	THE EFFECTS OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION: THE CASE OF REAL ESTATE COMPANIES, ADDIS ABABA	TSEGAYE, HANAN
Jun-2021	THE EFFECT OF BRAND PERSONALITY ON ATTITUDINAL AND BEHAVIORAL LOYALTY IN THE CASE OF CASTEL WINERY S.C., ADDIS ABABA	MESHESHA, ERMIAS
Jun-2021	THE EFFECT OF MEDIA ADVERTISING ON CONSUMER’S BUYING BEHAVIOR IN THE REAL ESTATE INDUSTRY IN ETHIOPIA	ABEBAW, ESUBALEW
May-2021	THE EFFECT OF PERCEIVED QUALITY OF MOBILE APPLICATIONS ON CUSTOMER SATISFACTION IN THE CASE OF RIDE SERVICE PROVIDERS IN ADDIS ABABA	NEGMU, HAMDIA
Jun-2021	FACTORS INFLUENCING CONSUMER BUYING DECISION TOWARDS FAST MOVING CONSUMER GOODS (FMCG), IN THE CASE OF LAUNDRY DETERGENTINS IN ADDIS ABABA	GEBREWAHID, FURUTUNA
Jun-2021	ASSESSMENT OF MARKETING MIX ON THE CASE OF GULELA BOTANIC GARDEN	BEDLU, HELINA
Jun-2021	THE EFFECT OF CUSTOMER BASED BRAND EQUITY ON CUSTOMER RETENTION IN THE CASE OF BGI ETHIOPIA	BEYENE, GIRMA
May-2021	Factors Affecting Adoption of Electronic Banking System in Banking Industry: A Case of Oromia International Bank S.C.	Zhewere, Frehun
Jun-2021	THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON SALES PERFORMANCE: IN THE CASE OF DASHEN BREWERY SHARE COMPANY, DEBREBREHAN	BEKURE, KALEB