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Issue Date	Title	Author(s)
Jul-2021	Assessment on Performance Challenges of COVID-19 Pandemic and Management Responses in the Ethiopian Advertising Industry	Hailu, Kidist
Jun-2021	EFFECT OF CONTENT MARKETING ON BRAND LOYALTY MEDIATED BY CONSUMER ONLINE ENGAGEMENT: THE CASE OF HEWLETT PACKARD COMPANY IN ETHIOPIA	AYELE, MESFIN
Jun-2021	FACTORS AFFECTING SERVICE BRAND EQUITY: THE CASE OF PRIVATE GENERAL HOSPITALS IN ADDIS ABABA	MOHAMMED, JEMILA
May-2021	THE EFFECT OF RELATIONSHIP MARKRTING ON CUSTOMER LOYALTY ON GIHON HOTEL A CUSTOMER’S PERSPECTIVE	BRUCK, MANAYE
Jun-2021	THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE CASE OF ADDIS INTERNATIONAL BANK AT ADDIS ABABA	TEFERI, MESELE
Jul-2021	ASSESEMENT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISE	TESFAYE, MASTEWAL
Jun-2021	THE EFFECT OF PROMOTION ON REVISIT INTENTION MEDIATED BY HERITAGE DESTINATION IMAGE: THE CASE OF ADDIS ABABA CITY	ADANE, MENGISTE
Jul-2021	The Effect of COVID 19 on Tourism Marketing Recovery Strategies: The Case of selected tour operator	Hailu, Kidist
Jul-2021	THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION IN THE CASE OF ETHIO TELECOM, ADDIS ABABA	ESKINDER, MESKEREM
Jun-2021	THE EFFECT OF MARKETING MIX PRACTICES ON BRAND EQUITY MEDIATED BY RELIGION – THE CASE OF ONE WATER BRAND	ZEWDIE, NATNAEL