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Issue Date	Title	Author(s)
Jun-2020	The Effect of Customer Relationship Marketing Practices on Customer Retention: The Case of United Insurance Company, Addis Ababa Branch	Addisu, Samrawit
May-2021	FACTORS INFLUENCING BOTTLED WATER BRAND CHOICE IN THE CASE OF CONSUMERS IN ADDIS ABEBA	ABATE, SAMRAWIT
Jun-2021	THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION: THE CASE OF MULTICHOICE ETHIOPIA	DONI, SELAM
Jun-2021	THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF OROMIA INSURANCE COMPANY, ADDIS ABBA	TAYE, SAMUEL
Dec-2020	THE EFFECTS OF BRANDING FOR NON-PROFITABLE ORGANIZATIONS A CASE STUDY OF ‘DEBORAH FOUNDATION’	G/MESKEL, RAHWA
Jul-2021	THE EFFECT OF ADVERTISING ON CONSUMERS’BANK PREFERENCE IN THE CASE OF OROMIYA INTERNATIONAL BANK.	GEREMEW, NAOL
Jul-2021	THE EFFECT OF BRAND IMAGE BENEFIT ON CUSTOMER SATISFACTION: THE CASE OF ETHIO TELECOM	FANTAYE, SARA
Jun-2021	Assessment of the Relationship between Social Media Characteristics and Consumer Buying Decision Process: The Case of St. Mary University Students	Shiferaw, Tisha
Jun-2020	THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON BUILDING BRAND EQUITY: THE CASE STUDY OF HILTON ADDIS ABABA	AMARE, TARIKU
May-2021	THE EFFECT OF ACTUAL PRODUCT QUALITY ON PURCHASE INTENTION – THE CASE OF SELECTED LEATHER HANDBAG MANUFACTURERES IN ADDIS ABABA	ADMASU, TERSIDA