The Role of International Trade Fairs in Export Promotion

Abstract

This research paper studied the role of international trade fairs in export promotion. The study was intended to fill the prevalent knowledge gap that exists around the study area. The study used primary sources of data which was collected through questionnaires and interview. The questionnaires were distributed to and responded by business firms participating in the 22nd Addis Chamber International Trade Fair and interviews were conducted with the officials of Addis Ababa & Ethiopian Chamber of Commerce and Sectorial Associations. The collected data was analyzed and the main findings of the study along with the recommendations have also been presented.