AN INVESTIGATION OF THE BANNING OF ALCOHOLIC BEVERAGES ADVERTISMENT ON PUBLIC MEDIA AND ITS IMPLICATION ON THE INDUSTRY

Abstract

The main objective of this research was to investigate the new law that bans the advertisement of alcoholic beverages on public media. The new law has its own positive side to the society and negative side to the business. This research tries to see those thigs from the side of businesses. Advertisement is one ways companies use to create brand awareness on the mind of their consumers and also a way to increase their sales volume. So, the law will affect the business in different ways. Descriptive research method was used. Main source of data was primary which was collected through interview and questionnaire, plus secondary source of data which was obtained by referring different types of documents. The data which was collected has been analyzed using SPSS and presented using table. The government proclaimed the law in order to protect the society, the companies are totally not happy with the new law and thinks that the new law needs some change and modification, though the government has banned public advertisement companies are finding new ways to advertise their products and finally the new law is impacting the companies in a negative way. Because of the new law the sales volume of the company has been decreased. After the major finding the following points were recommend, first the government should make some modification in order to make the benefit for the society and the business, second companies has to find other ways like car printing, indoor advertising and have to make the social media the major way of advertising their product.