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Issue Date
Title
Author(s)
Jan-2018
FACTORS AFFECTING CONSUMERS BRAND PREFERENCE OF BEER PRODUCTS A CASE OF SELECTED HOTELS OPERATING IN ADDIS ABABA
MENTESNOT, SAHLU
Jan-2018
THE IMPACT OF MARKETING MIX ELEMENTS ON THE CONSUMER BUYING BEHAVIOUR, IN THE CASE OF RETAIL SUPERMARKETS IN ADDIS ABABA.
BEYENE, TEWODROS
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Author
1
BEYENE, TEWODROS
1
MENTESNOT, SAHLU
Subject
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Customer brand preference, Beer
1
Retail marketing mix, Supermarkets