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Issue DateTitleAuthor(s)
Jan-2018FACTORS AFFECTING THE ADOPTION OF POINT OF SALE TERMINALS BY BUSINESS ORGANIZATION: THE CASE OF COMMERCIAL BANK OF ETHIOPIA POS MACHINEGEBRE, FEKADU
May-2018THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON MARKETING PERFORMANCE CASE STUDY ON: ZEMEN BANK S.CTESFAYE, EMEDEN
May-2018KEY ACCOUNT MANAGEMENT PRACTICE: THE CASE OF ETHIOPIAN SHIPPING AND LOGISTICS SERVICES ENTERPRISEGebru, Fesha
Jan-2018AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE OF SANOFI AVENTIS IN ETHIOPIAMEKONNEN, KIDEST
Jul-2018AN ASSESMENT OF FACTORS AFFECTING CUSTOMER LOYALTY; IN CASE OF EAST AFRICA BOTTLING S.CBILATA, KIDIST
Jun-2018DETERMINANTS OF CUSTOMER ATTITUDE TOWARDS SMS ADVERTISEMENT AT ETHIO-TELECOMTADELE, HAYAT
May-2018THE EFFECT OF DISTRIBUTION PERFORMANCE ON MARKET SHARE; COMPARATIVE STUDY IN THE CASE OF HEINEKEN BREWERIES SC AND BGI ETHIOPIATAYE, GETU
Jan-2018FACTORS AFFECTING MARKET SHARE OF PACKED WATER IN ETHIOPIA: THE CASE OF ORIGIN NATURAL MINERAL WATERMeshesha, Getachew
May-2018ASSESSMENT OF PRACTICES AND CHALLENGES OF COFFEE EXPORT MARKETING: IN THE CASE OF ETHIOPIAN COFFEE & TEA AUTHORITYMulugeta, Hana
Jan-2018THE EFFECT OF SERVICE QUALITY ON BRAND EQUITY: THE CASE OF ABAY BANK S.CJabir, Kalkidan

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