| Abstract: | The banking system of Ethiopia is shifting from conventional banking to electronic banking by adopting state-of-the-art technology. Berhan Bank S.Co, one of the private banks in the sector has implemented several new products and strategies to mobilize resources from different sectors. The study emphasizes on Assessing the Practice of Monitoring & Evaluation on New Products. The following major questions were addressed in this study, what are the basic challenges the bank faces while monitoring and evaluating new products, how does the Monitoring and Evaluation practice of Berhan Bank S.Co looks like, and how effective is the practice of Monitoring and Evaluation in Berhan Bank S.Co. Census sampling method is used and the target population of this research is all the e-banking department staff of Berhan Bank s.co. A questioner is distributed to all members of the e-banking department. Finally, 24 out of 25 respondents filled in and returned the questioner properly. This research employs descriptive research design for acquisition of data. The data is analyzed using Excel and interpreted in percentage, and frequency. The findings of this study reveal that: the bank doesn’t have experienced and permanent monitoring and evaluation staff and there is no project monitoring and evaluation system and separate budget is not allocated for monitoring and evaluation activities. In addition, majority of the subjects confirm encountered challenges such as lack of expertise, inaccuracy in data collection, Failure in planning and Failure in appropriate evaluation design while monitoring and evaluating new products. This study in general shows that the bank has not developed good M&E practice and faces numerous challenges when implementing M&E. The implications of the study and relevant recommendations are forwarded. |
