PRACTICES AND CHALLENGES OF STAKEHOLDER MANAGEMENT: THE CASE OF COVID-19 EMERGENCY RESPONSE PROJECT

Abstract

The purpose of this study was to assess the practices and challenges of stakeholder management in Covid-19 Emergency Response Project. The study employed a quantitative research approach and descriptive research design. A five-point Likert scale-based questionnaire was used to collect data for the assessment from 51 chosen respondents (project managers, project team members, support staffs and project coordinators). The study's findings show that the project has an institutionalized stakeholder management framework. In addition, the project stakeholder identification, planning, and communication methods were excellent. However, there was a gap in the analysis, engagement of all stakeholders, and management of their expectations. The findings show that significant stakeholders were not identified at the outset of the project and their interests were not adequately assessed. Understanding the unique characteristics of each stakeholder group, creating empathy among stakeholders, defining stakeholders’ power and influence, managing expectations of stakeholders effectively are the major challenges concerning stakeholder management in Covid-19 Emergency Response Project. The study also revealed that intra-organizational communication and trust were identified as important components for both internal and external relationships. Inter-organizational communication and trust, as well as long-term business, were also essential factors in external partnerships. Finally, it is advised that all stakeholders understand the project goals and objectives, and that the project has strong engagement and analysis methods in place, as well as an effective conflict resolution strategy in place for future projects. It is also suggested that project managers must consider both IRM and ERM. They must also pay attention to many areas of relationship management.