ASSESSING THE EFFECTS OF MOTIVATION ON EMPLOYEES' PRODUCTIVITY: THE CASE OF AFRO-TSION MANUFACTURING COMPANY

Abstract

Afro-tsion manufacturing is company provides job opportunity for more than 900 employees and generates an average total amount of Birr 239,814,600.00 revenues and gross profit of Birr 70,000,000.00 per annual. Thematically, the study was focused on effects of motivation on employees' productivity of Afro-tsion manufacturing. The overall objective of the study was to assess the effects of motivation on employees' productivity of Afro-tsion manufacturing company in the case of Burayu Town. This study was quantitative research in which data was collected from selected groups. The data were collected from both primary and secondary sources. A total of the 269 questionnaires were distributed to respondents and only 262 questionnaires were collected, and the rest 7 the questioners were not returned from respondents. The quantitative data were analyzed by using SPSS 25 Package Software program, mainly for descriptive statistics (frequency, percentage, and mean) and inferential statistics (correlation and regression). Partial Pearson correlation coefficient was used to test the relationships between independent variables. The finding indicated that the overall coefficient result of was (Beta=0.32, Sig. =0.0>0.05). Therefore, the null hypothesis was rejected and the alternative hypothesis was accepted, which states that employee productivity significantly was strongly affected by the independent variables at (α>0.05). Moreover, the result shows that if the Beta was 32% then the independent variable can explain the variance on a dependent variable. Result shows that the Beta is 32% then the independent variable can explain the variance on dependent variable. The study suggested that knowledge and skills influenced the process; thus, employee knowledge improved their understanding of productivity objectives and acceptance of those objectives and that individual high on openness preferred control of their own work. Then of course the system needs to be adjusted according to the findings of the study. The finding indicated that, “Every employee would be comfortable at conducive environment that makes employees to serve for customers” The inner satisfaction produces by manufacturing company makes high moral for the core employees to give out their best in terms of service delivery. From this study, it is concluded that employees were willing to participate in productivity system. Furthermore, discussions on work-related issues with the supervisor were existent, and that the productivity feedback received is helpful in improving on-the-job productivity and in attaining goal .